Lou Scheimer: Creating the Filmation Generation
At nearly 300 pages, I have a decent excuse for not reading this thing quickly. I already had preview copy of this that I’d used for a reference about the Josie and the Pussycats cartoon (though not a Filmation cartoon) and the Sabrina cartoon (7-22-24 and 9-29-23). Even the preview was pretty informative. Getting the full version of this seemed like the best option as a substitute for my original, unfulfilled order. (Twomorrows had given me the option of getting anything comparable or three magazines.)
The preview maybe gave me the impression the full book would have more information about Filmation’s cartoons and live action shows. This really isn’t the case. It’s more about the production and financing of the shows. There’s no episode synopsis of any shows and barely any information on individual episodes. We do get plenty of anecdotes about the making of the shows, at least.
This is also something of an autobiography for Lou Scheimer, one of the three original partners at the studio. Honestly, probably the most interesting part of the book was Lou describing his early years before starting the studio. I wouldn’t say he led an extraordinary life, but he had a great recollection of his colorful life.
The small studio had done some small jobs and was essentially out of business, but somehow picked up the rights to do a Superman cartoon. They had to fool the investors into thinking they were fully staffed to get the funding. This led to producing cartoons featuring other DC superheroes. This relationship would continue on for many years in many itinerations. Unfortunately, this would include a Batman show featuring Bat-Mite. (Lou made sure to say that the character came from the comics. They didn’t invent him.)
The studio used limited animation to save money. They’d use a library of stock footage for certain common scenes. They felt it was a tradeoff to reuse some high-quality loops, rather than use subpar animation all the way through. Also saving money, Lou used his own voice for some minor characters in various cartoons, along using with family members.
Filmation’s first big hit was Archie. The shows were greatly helped by the Archies’ musical group soundtrack, including the big hit, Sugar, Sugar. Lou was extremely pleased that Archie Comics went out of their way to promote the cartoons, unlike DC. Again, this relationship lasted for the several years and many different series.
They also launched Sabrina. She’d been an obscure, but memorable, Madhouse character that Filmation successfully turned into a star. You can probably thank them for Sabrina’s lasting popularity and also Josie and the Pussycats. Rival studio, Hanna-Barbera, wanted in on the action and developed another minor Archie character into a singing group. Sabrina would even spawn a spinoff cartoon in the Groovie Goolies.
Bill Cosby’s Fat Albert cartoon had a long and twisting development, but it would turn out to be Filmation’s longest-running cartoon series. Interesting, the show was never considered a black show by the kids or adults watching. (True. That’s how I felt watching it.) The kids were also not poor. (Certainly, Fat Albert wasn’t missing any meals.) The gang was hanging out at the junkyard, because that’s what kids do. (Again true, from my own childhood hanging out in a vacant lot.) Still, Cosby felt the show was discriminated against because it never won an Emmy.
Gene Roddenberry wanted to continue the just-canceled Star Trek series and turned to animation. It was envisioned as a continuation of the series, not a kid’s show, with the original actors providing the voices along with some great sci-fi writers doing the scripts (such as Larry Niven, one of my favorites). It was also produced without network interference, which explains why it turned out so well. This show did win an Emmy, though Lou was sloshed at the ceremony while accepting it.
This led into a live action era of Filmation. I watched some of these shows as a kid. This included Shazam, Isis (be still my heart), Ark II, Space Academy, and Jason of Star Command (which was my favorite).
One of my favorite Filmation series was their Flash Gordon show. This was a great-looking cartoon. They rotoscoped actual models for the animation of the spaceships, not to mention the characters. The show was originally part of an animated movie. I didn’t know this and haven’t seen it. There’s some discussion about having this movie and the more famous Flash Gordon live-action movie out at about the same time. Filmation also made series for other action heroes: Tarzan, The Lone Ranger, and Zorro.
An original action hero they produced was Blackstar. I remember this show. It was kind of cool and kind of dumb (in a word: Trobbits). However, it would serve as a prototype for their future He-Man show. (Thundaar the Barbarian, produced by Ruby-Spears, has also been cited by others an inspiration.) By the way, Filmation produced a whole bunch of other Saturday morning cartoons I’m skipping over, but are covered in the book.
Filmation had been dependent on the networks buying their programs. In the 80’s, they switched to first-run syndication to produce He-Man. Making 65 episodes kept their studio fully employed for a year. This was a big deal for them, because Filmation produced their animation in the US. The other studios were out-sourcing their work. This kept the animation union happy, who were often on strike against those other studios. (Well, not that happy. There was no pleasing them.)
He-Man was a huge hit. More episodes were made along with a spinoff show for girls, She-Ra. Along with this popularity, the studio was constantly having to defend themselves against media watchdog groups protesting cartoon violence. This was ironic, since the studio was infamous for doing morals and values messages after every show. The other criticism was that they were just making commercials to sell toys. (Angry parents don’t want to buy their kids toys, apparently.)
In the 70’s, Filmation produced a live-action show called, Ghostbusters, about two guys and a gorilla fighting ghosts. You probably never saw it. One of the funnier anecdotes from the book describes a story about star, Forrest Tucker’s, ahh . . . manhood. It was apparently longer than Milton Berle’s.
In the 80’s, this concept was revived in a movie about four guys fighting ghosts using the same name. You might have seen this one. Unsurprisingly, Filmation sued Columbia Pictures over the name and concept. They won, but didn’t get much of out it. Specifically, they didn’t secure the animation rights.
Filmation offered to do an animated version of the newer Ghostbusters, but Columbia decided they’d outsource it to someone else. Filmation brought out their own animated show based on their old live-action show and put it out first. Columbia later released their own show based on their movie and called it, The Real Ghostbusters. What a cluster F! All this did was confuse everybody. The best that could be said about this is that both shows produced some cool toys.
One fallout of their syndication focus was that the networks stopped talking to them. Producing cartoons for Saturday morning for three networks allowed for some failures. Now, they would no longer buy shows from Filmation. They had to basically bet the studio on their own productions. Their Ghostbusters didn’t do so good. Their next show was BraveStarr, which was attached to a toyline. This didn’t do well, either. (It might have been the sort of scary anthropomorphic horse.)
After two failures and a couple of failed animated theatrical fairy tale movies, it was suddenly over. Filmation was sold to a holding company for their back catalogue. The studio employees were fired. Just a few years before, they were riding high with He-Man and now they were out-of-business. Lou tried to keep the studio going with new projects, such as He-Ro son of He-Man, but the market had changed.
The ending of the book gets really sad. Lou worked at his own studio, but couldn’t get any projects off the ground to air. Unbelievably, he was working on adult animation that was near soft-core naughty stuff. What a change from shoving in morals and values in at the end of every episode!
Lou was also promoting shows with gay stuff for reasons that will become apparent later. He’d regretted not doing a gay awareness episode of Fat Albert. (Things might have gotten awkward there in the clubhouse.) There was a constant theme running through most of their shows involving diversity and gender equity. They kept wanting to have the first this or that token in a cartoon. The shows themselves were nearly produced just for the sake of promoting diversity. It got obnoxious to read about constantly.
Lou’s long time wife became ill and passed away. He also became sick and needed constant care. His lesbian daughter was caring for him. He was estranged from his son, who had adopted children. Finally, he was contacted by a writer, who wanted to do this book, who was also gay. Lou was proud of his studio’s work and of his former animators, who went on to be successful themselves.
It was a bummer ending. This book was interesting, but not quite what I was looking for regarding the subject of old Saturday morning shows. I don’t know if I could recommend this to anybody, even Filmation fans. Other than that Forrest Tucker wang story (it is pretty funny), you likely wouldn’t care about the rest of it.
I’m afraid this is more largely indicative of Twomorrows’ work in general. They cover so many subjects that I’m interested in, but the material seldom delivers what I’m looking for. It’s mostly so much behind-the-scenes and scandal stuff, rather than covering the material itself. I almost have to wonder what the First Comics Companion would have been like, if I’d been able to get that instead.










































